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The Elements of User Experience: User-Centered Design for the Web by Jesse James Garrett

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Chapter 3. The Strategy Plane: Site Objectives and User Needs

The Strategy Plane: Site Objectives and User Needs
The Strategy Plane: Site Objectives and User Needs

The foundation of a successful user experience is a clearly articulated strategy. Knowing both what we want the site to accomplish for our organization and what we want the site to accomplish for our users helps inform all the decisions we have to make about every aspect of the user experience. But answering these simple questions can be trickier than it looks.

Defining the Strategy

The most common reason for the failure of a Web site is not technology. It’s not user experience either. Web ...

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