October 2002
Beginner
208 pages
3h 13m
English
With a clear sense of what we want and what our users want, we can figure out how to satisfy all those strategic objectives. Strategy becomes scope when you translate user needs and site objectives into specific requirements for what content and functionality the Web site will offer to users.

We do some things because there’s value in the process, like jogging or practicing scales on the piano. We do other things because there’s value in the product, like ...
Read now
Unlock full access