December 2010
Beginner
192 pages
3h 24m
English
book
The Elements of User Experience, Second Edition: User-Centered Design for the Web and Beyond
by Jesse James Garrett
Content preview from The Elements of User Experience, Second Edition: User-Centered Design for the Web and Beyond
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Chapter 3. The Strategy Plane: Product Objectives and User Needs
Defining the Strategy
The most common reason for the failure of a Web site is not technology. It’s not user experience either. Web sites most often fail because—before the first line of code was written, the first pixel was pushed, or the first server was installed—nobody bothered to answer two very basic questions:
• What do we want to get out of this product?
• What do our users want to get out of it?
By answering the first question, we describe the product objectives coming ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.