CHAPTER 11FIRST STEPS DOWN NEW ROADS
The Power of Will
WHAT DO RAY KROC, GERT BOYLE, AND TOM MONAGHAN HAVE IN COMMON? They all started with little, faced many setbacks, and were told they would fail, but they persevered through hard times and created McDonald’s, Columbia Sportswear, and Domino’s Pizza. Virtually anyone who’s ever founded a successful company knows that the most important ingredient is determination—the will to stick with it no matter how great the obstacles. The secret sauce, the magic formula, the one thing that can give you more power than all the other power sources I’ve described in this book is the power of will. The amount of power you have depends to a great extent on your desire to be more powerful and your courage to ...
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