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The Elements of Resume Style, 2nd Edition by Scott Bennett

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EIGHT

Marketing to Yourself

Many career writers often use the term “market yourself.” Words matter, though, so let’s clarify. What they really mean is “market your skills and experience,” not “market yourself.”

Another popular phrase used by career writers discussing salary is, “What are you worth?” Again, words have meaning, and clarity is excellence. These writers really mean, “What are some employers paying for a specific set of skills and experience?”

Why are these distinctions important? Because inaccurate but commonly used phrases such as these feed into the crazy and widely held notion that “I am my work.” If you believe you are your work, then what are you when you are out of work?

“I am my work” is just one example of the many crazy ...

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