Chapter
8
SUSTAINING THE FAN CONNECTION
The 1947 film Body and Soul tells the story of the rise, fall, and redemption of boxer Charley Davis, played by famed method actor John Garfield. Davis, originally an amateur boxer, begins fighting professionally to make money for his family after his father’s death. A hardworking, quick, and overpowering boxer, Davis convincingly beats every opponent he faces on the professional level. Roberts, a corrupt boxing promoter and mafia boss, notices Davis’s winning streak and moves ruthlessly to get him on his payroll. Enticed by the financial rewards, Davis accepts Roberts’s offer—the turning point toward Davis’s eventual moral crisis. Under Roberts’s control, Davis wins fights, makes money, becomes a star, ...
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