September 2012
Beginner to intermediate
140 pages
3h 5m
English
Content preview from The Emerging Markets of the Middle East
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This chapter contains seven important practical considerations in the context of defining and implementing market entry and growth strategies in the Middle East. The advice provided here takes the preceding chapters one step further in order to help managers to avoid making the mistakes that have been made by others before. Not all recommendations provided should be followed blindly in all circumstances; however, they do provide important guidelines.
Middle East Strategy Implementation Considerations
1. Accept and manage political risk
2. Flexible commitment
3. Avoid an early exit
4. Build true partnerships
5. Hire local staff
6. Ensure documentation
7. Respect culture
1. Accept and Manage Political Risk ...
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