Why bother investing in employee experience? Who cares about culture, technology, the physical work environment, and this weird thing called a Reason for Being? Is there really any value to investing in employee experience and becoming an Experiential Organization? As it turns out there is—a lot of it.
Before going on let's do a quick recap of the nine types of organizations so that you can easily reference the list when reading about and seeing the comparisons.
- inExperienced—Poor at culture, technology, and physical space
- Technology Emergent—Good at technology, poor at culture and physical space
- Physically Emergent—Good at physical space, poor at culture and technology
- Culturally Emergent—Good at culture, poor at physical space and technology
- Enabled—Good at culture and physical space, poor at technology
- Empowered—Good at culture and technology, poor at physical space
- Engaged—Good at culture and physical space, poor at technology
- preExperiential—Good at culture, technology, and physical space
- Experiential—Amazing at culture, technology, and physical space
Throughout this section I will also reference nonExperiential Organizations. These comprise all the above categories except the Experiential Organizations (eight categories above). In other words, every organization except for the top 6 percent makes up the nonExperiential group.
To figure out the business impact of employee experience, I looked at four things. The first ...