November 2005
Intermediate to advanced
232 pages
5h 39m
English
book
The Employer Brand: Bringing the Best of Brand Management to People at Work
by Simon Barrow, Richard Mosley
Content preview from The Employer Brand: Bringing the Best of Brand Management to People at Work
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References
Preface
1 Reeves, R. (1961) Reality in Advertising, Alfred Knopf, New York.
2 Ogilvy, D. (1963) Confessions of an Advertising Man, Atheneum, New York.
3 The Economist (2003) Employer Branding Survey.
4 Dell and Ainspan (2001) Engaging Employees Through Your Brand, The Conference Board, Research Report 1288-01-RR.
5 Ambler, T. and Barrow, S. (1996) ‘The Employer Brand’, Journal of Brand Management, 4 (3).
Chapter 1
1 Roddick, A. (1991) Body and Soul, Ebury Press, Random House Group.
2 Rushdie, S. (1980) Midnight’s Children, Penguin, Harmondsworth, UK.
3 Ambler, T. and Barrow, S. (1996) ‘The Employer Brand’, Journal of Brand Management, 4 (3).
Chapter 2
1 Michaels, E., Handfield-Jones, H. and Axelrod, B. (2001) The War for Talent, Harvard Business School Press.
2 Rogers, S. (1859) Recollections (p. 215), William Sharpe, London.
3 Hamilton, N. (2001) The Full Monty, Allen Lane.
4 CBI Submission to the Low Pay Commission (1997).
5 Orwell, G. (1937) The Road to Wigan Pier, Victor Gollancz.
6 Sigal, C. (1960) Weekend in Dinlock, Secker & Warburg.
7 Lawrence, D.H. (1960) Lady Chatterley’s Lover, Penguin.
8 Woodruff, W. (2000) Road to Nab End, Eland Publishing.
9 Eliot, T.S. (1922) The Waste Land, Boni & Liveright, New York.
10 Miller, A. (1949) Death of a Salesman, Penguin.
11 Fletcher, W. (1988) Creative People: How to Manage Them and Maximize Their Creativity, Hutchinson Business Books.
12 Harvard Business Review (July 2000) ‘How to Manage Millionaires’.
13 Attitudes to Employment ...