Company leaders trying to attract tomorrow's employees are discovering that workers today are different. The emerging millennial workforce wants to work for a company that shares their values and demonstrates good corporate citizenship. And millennials want their work to contribute to society.
Millennials are also digital natives and see social media as a crucial means of communication. Social networking has created expectations for greater interaction, transparency, and participation, blurring the lines between professional and personal lives.
If corporations wish to become employers of choice, they must embrace these trends and turn them into organizational strengths. They must create, communicate, and live an organizational culture based on shared values and social responsibility.
In this interactive HBR webinar, learn what next-generation leaders say it takes for corporations to be an Employer of Choice, and the programs that leading companies are putting in place to achieve this goal.