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The Encyclopedia of Business Letters, Faxes, and E-mail by Regina Anne Kelly, Robert W. Bly

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7
Communications to Get, Keep, and Satisfy Customers
It’s true: The more contact you have with customers, the more likely they are to place their next order with you instead of with your competitor. The reason for this is that customers are bombarded with messages from vendors looking for an order. The more recent your last communication, the more likely they are to think of you first when a need arises.
Therefore, frequent contact with your customers, whether it be by phone, mail, e-mail, or in person, contributes to your bottom line. This chapter gives you model correspondence you can use to boost the quality and frequency of customer communication. The samples cover a wide range of situations—from announcing a product upgrade to getting buyers ...

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