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Sales Communications
Sales communications are intended to persuade, inform, alert, or perform another sales-related function. However, they are not, strictly speaking, “direct mail.” They are:
Designed to generate an inquiry, present a quotation, follow up on a proposal, or perform some sales or other persuasive task.
Personalized and sent to a single prospect or customer at a time.
Often contrived because of their repeated use; a sales letter is ...
Designed to generate an inquiry, present a quotation, follow up on a proposal, or perform some sales or other persuasive task.Personalized and sent to a single prospect or customer at a time.Often contrived because of their repeated use; a sales letter is ...Get The Encyclopedia of Business Letters, Faxes, and E-mail now with the O’Reilly learning platform.
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