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The Encyclopedia of Business Letters, Faxes, and E-mail by Regina Anne Kelly, Robert W. Bly

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10
Sales Communications
Sales communications are intended to persuade, inform, alert, or perform another sales-related function. However, they are not, strictly speaking, “direct mail.” They are:
105Designed to generate an inquiry, present a quotation, follow up on a proposal, or perform some sales or other persuasive task.
106Personalized and sent to a single prospect or customer at a time.
107Often contrived because of their repeated use; a sales letter is ...

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