What once worked well may no longer fit today's changing reality. With outdated approaches to strategy this can happen quickly and put your business at significant risk, and you may not even know it.
In her latest book, Columbia Business School professor Rita Gunther McGrath has taken on the very concept of sustainable competitive advantage. While once a necessary part of strategy, it is now increasingly obsolete and no longer a realistic goal for most firms. In a world without sustainable competitive advantage, the new path to winning means capturing opportunities quickly, exploiting them decisively, and then moving on once they are exhausted. It's all about learning to thrive in a transient advantage economy.
In this interactive HBR webinar, Professor McGrath discusses the core ideas from her book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business.