6Engaging Difference
By Martin N. Davidson and Heather R. Wishik
Engaging difference is the step in which organizations begin to change. Up to this point in the cycle, the focus has been on creating a foundation for intentional organizational action. In seeing difference, leaders worked to identify what differences might be relevant for generating organizational results. They started with strategy and used tools such as strategy maps to help hone in on differences that might be important to customers and markets, to strategic internal processes like manufacturing or supply chain development, and to workforce composition. They even looked at external stakeholders—government agencies, nonprofits, community organizations—that affected the ability ...
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