SO YOU’VE DECIDED you should email your customers and you’re ready to put together your marketing program. Great. But before you start worrying about implementation you’ll need to spend some time planning things out. Everything happens so fast on the Internet and too many companies rush through the process of planning their Internet direct marketing programs. Don’t make this mistake. When it comes to email marketing programs, planning and implementation are equally important, and cutting corners on either will hurt the whole program. A well-thought-out plan can be implemented rapidly, but implementing your plan before you’ve spent enough time working out the details will ultimately ...
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