AS WE LOOK TOWARD a future where companies routinely establish direct, individualized, and ongoing dialogue with thousands, hundreds of thousands, even millions of customers, it’s getting increasingly clear that doing so will not only affect marketing departments but will actually influence the psychology and structure of entire corporations. Who owns and controls the dialogue with customers? Who manages relationships in the customer-centered organization? How do different departments and functions coordinate their efforts when communicating with customers? Orienting an organization around the customer is an absolute necessity for successful online commerce and marketing. Unfortunately, though, there are ...
Get The Engaged Customer now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
