CHAPTER 4Creative Leadership: What’s All the Fuss About?

Leadership is a potent combination of strategy and character. But if you must be without one, be without strategy.

—GEN. H. NORMAN SCHWARZKOPF

Leadership is like genius; it is one of those concepts that is recognizable when you observe it in action, but is otherwise somewhat difficult to define. Books about leadership abound, each describing the concept in a different way. Leadership has been defined as:

The art of persuading, influencing, or motivating other people to set aside their individual ...

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