2. Employee Enthusiasm and Business Success

...there is one key to profitability and stability during either a boom or bust economy: employee morale.

—Herb Kelleher, Southwest Airlines Founder

Only people who want to, work this hard.

—Jim Mittelhouser, Netscape Founding Engineer, commenting on the 70-hour workweek norm at Netscape

Having explored the question of what workers want in the previous chapter, we now address the obvious business question: so what? Simply put, what does employee enthusiasm have to do with business success? Because, from the organizations’ perspective, unless there is a connection between what workers want and the business results that organizations need, there is little reason to pursue the subject.

Making the ...

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