6. CREATE WITH COLOR

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THE COLORS IN an image are packed with meaning and can have a big impact on the overall feeling or mood of the image. Colors can be electrifying or calming. They can be sophisticated or childlike. Their ability to communicate (even at a subconscious level) is so influential that entire fields of study are devoted to harnessing their power. The psychology of color drives many of the everyday decisions made by everyone from artists, designers, and marketers to the President’s wardrobe consultant. (Who knew there was so much to consider when deciding between a blue or a black suit? And did you know that warm colors like red and ...

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