1. EXPLORE VISUAL STORYTELLING

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VISUAL STORYTELLING IS one of the oldest forms of communication in human history. Images transcend language and time by providing perspective and narrative in a clear and universally accessible way. Today, we see visual storytelling so often in advertising campaigns because images remain the most influential, impactful, and concise method of spreading ideas. Consider the failures in the beginning of infomercials. Remember those pathetic, struggling “Does this happen to you?” slobs, followed by the obvious problem-solving product? That’s visual storytelling in all its glory. Advertisers know you’re much more likely ...

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