A big business starts small.
—Richard Branson
Since the beginning of history, entrepreneurship and starting a business has been underpinned by the market forces of supply and demand. Across the world, all entrepreneurs look to address the demand for goods or services by providing supply.
A start-up business, which typically is started up by a founder or a group of cofounders, is a new business venture that looks to fill a gap in the market or address a particular need or shortage or a specific problem. While there are several avenues that can lead on from the initial start-up stage, it all starts from an initial idea and the courage to start and build on it and see the business develop into something to be proud of.
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