Uncertainty, Risk, and Change

Adapt and change before any major trends or changes.

—Jack Ma

Your business will be created in an environment of change, the new (or not so new) normal. Our working lives are generally underpinned by uncertainty, instability, and sometimes volatility.

This naturally means that the dynamics of your business will be constantly changing. In some cases, the triggers for change will be from within your business (the internal environment) and in other times from the outside (the external environment). There will be times when change will be caused by a combination of internal and external factors.

In general terms, the rate of change is increasing, and business owners must embrace this reality. An example could ...

Get The Entrepreneurial Adventure now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.