CHAPTER 3
High-Speed Innovation
The Necessity to Invent, the Freedom to Act
The DryWash process was invented because I felt guilty wasting that much water and electricity … just washing one car.
LITO RODRIGUEZ, Founder, DryWash
High-speed Innovation is the entrepreneur’s secret weapon—and it’s virtually free. In today’s world you cannot find a better and cheaper way to give your start-up an enormous competitive advantage. So what exactly is it? There are two golden rules for high-speed innovation: First you and your people must see innovation as an absolute necessity, and second, there must be a high sense of urgency to take actions and implement new ideas. We call it the necessity to invent and the freedom to act.
Innovative action can work ...
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