CHAPTER 5
What’s Really Required
The Three Requirements
Managing is the easy part. What’s hard is inventing the world’s next great product.
STEVE JOBS, Founder, Apple Computer, NeXT Inc., Pixar
Whether you’re a high school student dreaming about owning your own company, or a freshly minted MBA looking for your first billion, or someone with a burning desire to fix the world, welcome to the new and improved world of entrepreneurial opportunity.
If acquiring the entrepreneurial attitude is the way to go, what does it take to actually get started? Steve Jobs’ quote above is a good warning that conventional wisdom, as usual, has it wrong. As this book emphasizes over and over, the single most important thing that’s going to be required is to know ...
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