CHAPTER 2

Decoding the Framework of the Instinct-Driven Entrepreneur

We love hearing the rags-to-riches stories of entrepreneurs. The dropout that makes billions seems to have caught lightning in a bottle—a feat that will never be repeated. It’s a feel-good story as potent as that of the red-headed orphan that finds wealthy parents on Fifth Avenue. But that’s the stuff of movies, right? In real life, entrepreneurs take classes, write business plans, and map out responses to every contingency.

But if the story about the dropout is such a fluke, why do we keep hearing it or other similar ones, over and over again? The truth is that it’s not a fluke. There is a real pattern underlying the work of these entrepreneurs. Whether it’s out of necessity, ...

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