CHAPTER 6
N ot all successful entrepreneurs are born with a green light. Lisa Price, the founder of Carol’s Daughter, a women’s fragrance and beauty line with 100 employees, grew up struggling with perfectionism, a lack of confidence, and pessimism. “I spent a good portion of life more scared of the ‘what if’ than of the risk itself,” says Price.
The success of her beauty brand had nothing to do with a grand plan. Instead, it resulted from a decade’s worth of work selling homemade beauty products from her Brooklyn home and at flea markets. By holding onto her passion and taking small risks, she was able to overcome the elements of her personality and self-perception that were holding her back. Each small success along the ...
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