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The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business by Mehta Monica

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CHAPTER 8

Take Rewarding Risks

No matter how much you believe, faith isn’t going to start a business. You are.

Ken Austin, a serial entrepreneur who was an original partner at Marquis Jet and later created and launched Tequila Avion, says he grew up in a family of professionals who were anything but entrepreneurial. But an early focus on attaining rewards, coupled with a series of money-making side projects, helped Austin experience success at an early age and conditioned him to be an astute entrepreneurial risk taker.

“My father was a dentist, a steady-as-you-go guy. ‘The rainy day will always come’ he would tell us,” remembers Austin. “We were comfortable, but there were no fancy cars, no fancy vacations. When we went out for dinner, we drank ...

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