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The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business by Mehta Monica

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CHAPTER 11

Create a Cycle of Productivity

When your million-dollar moment strikes, will you be ready to act? We’ve all had novel business ideas at one time or another. But how do you know if your brainstorm has legs? Few people possess the discipline required to take an idea, act on it, and turn it into a successful company. Worse, traditional business planning ­postpones the action part of the equation even longer, mandating that you spend weeks if not months on research and planning. In reality, most successful entrepreneurs don’t build their companies this way.

The same tools that help you take a variety of reward-oriented risks will also allow you to start acting on your idea for a business. In the early days, when entrepreneurs must somehow ...

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