CHAPTER 12
When you’re starting a business, you’re making alot of assumptions. They’re either going to be right or wrong. Your goal is to find out how right you are as soon as possible, not after three or six months of blood, sweat, and tears. If customers buy, congrats. You’re in business! But if they don’t, the bite of failure will surely sting less if you didn’t waste a lot of time or money. Nothing happens until you start selling, so get to it. All the market research you need will come from the process of making a sale.
Principles of Instinct-Driven Execution
To take the journey, put action over planning. To fund the journey, put planning over action.
The shoot first philosophy starts with getting your product in ...
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