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The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business by Mehta Monica

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CHAPTER 15

How Beliefs Define Reality

B y now, you’ve learned how to use your instinct to take rewarding risks. Hopefully, you’re starting to see promising ideas all around you and are ready to start taking action to turn them into real businesses.

But the road to success makes a cross-country drive—through China—look like a piece of cake. It’s not a matter of whether you’ll be at your wits’ end, but when. True, a focus on rewards will keep the green light on and will help you overcome the day-to-day hurdles. But when you’ve been slogging it out for months or years, even the strongest green light can start to fade. To be the hero of your own journey, you need more than the green light. You need a belief in yourself and in your ultimate success ...

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