The Entrepreneurial Journalist's Toolkit

Chapter 11

Create and Manage Online Communities

The term “social media manager” appears with ever greater frequency on job search sites, but there is a lack of clarity and consistency in the job description and even the actual name of the position. The Creative Group recruiting firm lists fourteen separate positions, all with different names, under the “social media” umbrella. These include: blogger, community manager/online community manager, director of social media, interactive project manager, interactive strategist/social media analyst, podcaster, SEM (search engine marketing) specialist/manager, SEO (search engine optimization) specialist/manager, social media account manager/channel manager, social media coordinator, social media planner, ...