Chapter 7

Don’t Forget the Story

People of all ages and backgrounds are drawn to stories because they not only convey ideas, but they connect those ideas and put them in a meaningful context. They are much more than just an assemblage of disconnected information. While reporters bring audiences facts, storytellers let audiences know how those facts are relevant to their own lives and why they should care. With rare exception for short breaking news updates and spot news, today’s entrepreneurial journalists are charged with providing a more meaningful service to their audiences than simply delivering facts. Facts alone are only part of the story. It takes a skilled and thoughtful journalist to tell the story behind those facts, those data points ...

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