Chapter 8
Find Your Audience
The funny thing about entrepreneurial journalism is that no matter how talented you are or how strong your content is, none of that means much if you can’t find and reach your audiences. These days your readers, viewers, and listeners are everywhere. They are mobile; they are connected. And they won’t come looking for you. You have to find them where they are. That can be challenging, but it also allows you to understand and engage with them in ways journalists couldn’t do until fairly recently.
In other chapters we discuss mission statements for entrepreneurial journalism businesses and branding messages for yourself. These are essential for knowing who you are professionally and what special value you can bring ...
Get The Entrepreneurial Journalist's Toolkit now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
