WEEK 46
Leveraging Loyalty
While loyalty programs are not going to disappear, the future of customer loyalty can be seen in two trends that will reshape the way they function. This week we will study these two trends and discover ways you can use them in your business to drive customer engagement.
DAY 1
The Loyalty Model
It seems that nowadays everyone is collecting customer loyalty points at their favorite store. How many little plastic cards are on your key chain? Grocery stores, pharmacies, gas stations, restaurants, hotels, airlines—all have reward systems designed to keep you coming back. Points, ...
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