Book description
Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.
Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to:
- Locate sure-bet opportunities for improving products
- Get serious about positioning, distributing, and licensing
- Find funding
- Take calculated risks and minimize failure
- And much more.
Table of contents
- Cover
- Half title
- Title
- Contents
- A Special Offer
- A Quick Word Before We Begin
- Principle 1 Find a Marketplace Challenge That Needs to Be Solved or Improved
- Principle 2 A Better Mousetrap Is Not Enough
- Principle 3 If You Ain’t Passionate About Your Idea, No One Else Will Be
- Principle 4 Experiment!
- Principle 5 If You Are Not Failing (Occasionally), You Are Not Aiming High Enough
- Principle 6 Work Hard (You’ll Be Amazed at How Many People Don’t)
- Principle 7 The Key Entrepreneurial Trait: Knowing How to Spot an Opportunity
- Principle 8 Successful Entrepreneurs Are Not Risk-Takers; They Are Calculated Risk-Takers
- Principle 9 You—Yes, You—MUST Have an Advisory Board
- Principle 10 Research the Market; Narrow the Options; Act!
- Principle 11 There Is No Sense Making a Mistake Unless You Can Learn from It
- Principle 12 What Is the Most Effective Tool to Solve a Problem or Deal with a Crisis? SWOT
- Principle 13 If It Ain’t Broke—Break It. Don’t Be Complacent. Always Improve. Always Get Better.
- Principle 14 Be a Mensch
- Principle 15 Ten Steps to Take Before You Make Your Move into Entrepreneurship
- Principle 16 Secrets, Techniques, and Strategies of the Successful Entrepreneurs I Have Worked With
- Principle 17 Give Back
- Principle 18 Say Thank You
- Acknowledgments
- Appendix
- Index
- About the Author
- Free Sample Chapter from Fail Fast or Win Big by Bernhard Schroeder
- Best-Sellers from Amacom
- About Amacom
- Copyright
Product information
- Title: The Entrepreneur's Playbook
- Author(s):
- Release date: March 2017
- Publisher(s): AMACOM
- ISBN: 9780814438183
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