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The Entrepreneur's Playbook by Paul B. Brown, Leonard C. Green

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PRINCIPLE 7

The Key Entrepreneurial Trait: Knowing How to Spot an Opportunity

How to spot an opportunity may be the key entrepreneurial trait, but you can’t do it on an island. You can’t simply wait for inspiration to strike and then suddenly realize “what the world truly needs is . . .” That is not how it works.

What do you do? You begin, in what you may think is an unusual place, by looking for opportunities to open your mind.

The longer you’ve been around, and the more successful you have been, the more difficult it’ll be for you to accept new and/or different ideas, especially if those ideas don’t correspond with the way you see the universe. When confronted with something that isn’t within your usual frame of reference, you are likely to ...

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