PRINCIPLE 10
Research the Market;Narrow the Options; Act!
Henry Ford once said, “If you asked people who have a horse and buggy what they want, they will probably say a faster horse.”
It is a good point. People are not always good at envisioning the kind of new products they need. It is up to you to create alternatives for them.
The questions are always the same, whether you’re someone barely out of your teens starting your first venture, or a serial entrepreneur:
1. How do you know you truly have a good idea?
2. How do you know that the idea is absolutely the best one to pursue?
Surprisingly, the path you take to find out the answers is the same in either case.
Invariably, if you’re inside—or used to be part of—a big company, your first inclination ...
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