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The Entrepreneur's Playbook by Paul B. Brown, Leonard C. Green

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PRINCIPLE 12

What Is the Most Effective Tool to Solve a Problem or Deal with a Crisis? SWOT

The most effective way, I have found, to answer the question in this chapter title, is to do a SWOT analysis. (In a minute, you’ll see modifications I made to make it more effective.)

SWOT is an acronym. When you face a challenge or a new opportunity, ask yourself questions in the following four categories:

image Strengths. What resources can I bring to the situation? How can I capitalize on the unique abilities that I (and my company) are good at to either turn the challenge around or minimize the problem?

Weaknesses. You think you have an idea that can give ...

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