The most effective way, I have found, to answer the question in this chapter title, is to do a SWOT analysis. (In a minute, you’ll see modifications I made to make it more effective.)
SWOT is an acronym. When you face a challenge or a new opportunity, ask yourself questions in the following four categories:
Strengths. What resources can I bring to the situation? How can I capitalize on the unique abilities that I (and my company) are good at to either turn the challenge around or minimize the problem?
Weaknesses. You think you have an idea that can give ...