PRINCIPLE 13

If It Ain’t Broke—Break It.

Don’t Be Complacent.

Always Improve. Always Get Better.

The advice in the title doesn’t immediately win me friends among people who’ve built successful companies. If you imagine yourself in their position, you’ll understand why.

There you are, finally making money—maybe even a great deal of money—after putting in eighty- ninety- or hundred-hour weeks for years trying to get your company up and running. You’d like to slow down a bit, maybe only work sixty or seventy hours a week, and have the chance to sneak away on the occasional Friday afternoon to play golf. And here I am saying, “Your company can’t afford to become lax. You need to be constantly working to stay ahead of the competition and making sure ...

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