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The Entrepreneur's Playbook by Paul B. Brown, Leonard C. Green

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PRINCIPLE 14

Be a Mensch

First things first: Let’s deal with the chapter title. Although it sounds like a place for guys to sit while the women they know shop for clothes—that is, the man’s bench, or mensch—this isn’t what the word means. In Yiddish, it means “a good person,” someone who has qualities you would hope for in a close friend or colleague.

This is how you should behave in business. You should be a mensch.

I suppose that comment isn’t surprising coming from someone who once thought he would become a rabbi. I realized early on that you cannot follow one set of rules while reading the Torah—the Bible—and another as you live the rest of your life. You either practice what you believe in, or you don’t.

It’s a lesson I learned growing up ...

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