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The Entrepreneur's Playbook by Paul B. Brown, Leonard C. Green

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PRINCIPLE 16

Secrets, Techniques, and Strategies of the Successful Entrepreneurs I Have Worked With

I have been teaching entrepreneurship to CEOs and college students for over twenty-five years, and I have been paid by companies to teach their executives how to be more effective and help their companies become more profitable. Not surprisingly, both the students and executives always ask me for “tips on how to become more successful or to be a better CEO.”

I remember reading that when Larry Page returned to Google as CEO, one of the first things he did was to ask Steve Jobs for advice on becoming a “good CEO.” Jobs had a rather simple but exact formula that worked for him:

1. Surround yourself with “A players” who are smart.

2. Deliberately have ...

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