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The Entrepreneur's Playbook by Paul B. Brown, Leonard C. Green

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PRINCIPLE 17

Give Back

I was going to make this chapter part of another one, but I think the underlying idea is too important.

As you go through life, you don’t merely want to be good—good at what you do for a living; good as a person; good to your family, friends, and community—you want to be great. And, part of being great is helping people.

You have to give back.

When I say that, some people wonder why they have to. They tell me they obey all laws, pay their taxes, and vote. They take care of their families and they’re good neighbors. Isn’t that enough, they ask.

No.

You really do want to treat people the way you would like them to treat you. If you needed some help, you would like someone to provide it. What naturally follows is that you ...

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