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The Entrepreneur's Playbook by Paul B. Brown, Leonard C. Green

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FREE SAMPLE CHAPTER FROM

Fail Fast or Win Big

by Bernhard Schroeder

Fail Fast or Win Big lays out do-it-now tactics and gives quick and powerful examples of successful companies who shunned labor-intensive formal plans in favor of real-world prototyping and research. In a few cases, these enterprises failed spectacularly—then dusted off and jumped right back in. Never pausing to let opportunity fly past them, they took risks, reaped rewards, and won big. Very, very big. Start reading a selection from it next.

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CHAPTER ONE

The End of Business Plans

If you want to sell a product, just make it. If you want to sell a service, just deliver it. If you ...

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