Book description
In today's competitive business environment, a well thought out
business plan is more important than ever before. Not only can it
assist you in raising the money needed to start or expand a
business-by attracting the interest of potential investors-but it
can also help you keep tabs on your progress once the business is
up and running.
Completely revised and updated to reflect today's dynamic business
environment, The Ernst & Young Business Plan Guide, Third
Edition leads you carefully through every aspect involved in
researching, writing, and presenting a winning business plan.
Illustrating each step of this process with realistic examples,
this book goes far beyond simply discussing what a business plan
is. It explains why certain information is required, how it may
best be presented, and what you should be aware of as both a
preparer and reviewer of such a proposal.
Divided into three comprehensive parts, The Ernst & Young
Business Plan Guide, Third Edition outlines the essential elements
of this discipline in a straightforward and accessible manner.
Whether you're considering starting, expanding, or acquiring a
business, the information found within these pages will enhance
your chances of success.
* Advice on how to write and develop business plans
*
A realistic sample plan
*
All new sections on funding and financing methodswith provisions
for restructuring and bankruptcy
*
Tips for tailoring plans to the decision makers
Table of contents
- Copyright
- Acknowledgments
- Preface
- A Dedication to Entrepreneurship and the Entrepreneurs of America
- About the Authors
- About Ernst & Young’s Strategic Growth Markets Practice
- The Ernst & Young Entrepreneur of the Year Program
-
I. The Purpose of a Business Plan
-
One. The Business Plan
- Planning Needs to be Dynamic
- Looking Forward—The Business Plan as a Planning Document
- Succeeding by Succeeding, Succeeding by not Failing
- Looking Backward—The Business Plan as a Yardstick
- Raising Cash—The Business Plan as a Financing Tool
- The Business Plan—A More Generalized Tool
- Using Professionals
- The Role of the Plan in Raising Money
- Two. Who Reads the Business Plan?
- Three. Legal Forms of a Business: Focusing on the Need for Protection, Simplicity, and Taxation
- Four. Due Diligence: Think Like the Pros
-
One. The Business Plan
-
II. An In-Depth Look at a Business Plan
- Five. Contents
- Six. Executive Summary
- Seven. General Company Description
- Eight. Products and Services
- Nine. Marketing Plan
- Ten. Operational Plan
- Eleven. Management and Organization
- Twelve. Major Milestones
- Thirteen. Structure and Capitalization
- Fourteen. Financial Plan
- Fifteen. Confidentiality Agreements
- Sixteen. Further Considerations
- III. Other Resources for Entrepreneurs
Product information
- Title: The Ernst & Young Business Plan Guide, Third Edition
- Author(s):
- Release date: June 2007
- Publisher(s): Wiley
- ISBN: 9780470112694
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