Chapter Six. Executive Summary

An executive summary is prepared for most business reports. Such a summary is particularly appropriate for a business plan.

An executive summary captures and presents succinctly the essence of the report. It is, in effect, a micro version of the entire plan. The executive summary is not simply a background statement, nor is it an introduction.

People who speak in public or write essays have long been taught to “tell ’em what you are going to tell ’em, tell ’em, then tell ’em what you just told ’em.” The executive summary fulfills the first role—“telling ’em what you are going to tell ’em.”

Many business plan reviewers are inundated with proposals. As a consequence, ...

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