Chapter Fourteen. Financial Plan

The purpose of the financial section of a business plan is to formulate a credible, comprehensive set of projections reflecting the company’s anticipated financial performance. If these projections are carefully prepared and convincingly supported, they become one of the most critical yardsticks by which the business’s attractiveness is measured.

While the rest of the business plan communicates a basic understanding of the nature of the enterprise, projected financial performance addresses itself most directly to the bottom-line interests ...

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