CHAPTER ONE

THE ESSENCE OF ADVANTAGE

It’s 8 a.m. in the executive conference room of a large global manufacturing company. About twenty-five people, most of them heads of businesses or of major functions, are seated around the table. A dozen more leaders are attending by phone, calling in from their respective regions. The occasion is a quarterly review of new growth options, and the head of one of the major business units is making her pitch now. Raised in Delhi, Aadya is a poised, fast-talking, 41-year-old engineer-turned-executive; she has been with the company ten years. Currently based in California, she spent much of this past year in India and other Asian countries, because that’s where she believes the best prospects are for growth in ...

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