7. PROFESSIONAL USERNAME

The username you select for your digital interview software is very important. Think of important people in history: George Washington, Christopher Columbus, Jackie Robinson, and so on. When we read or hear these names, we feel great respect for these strong leaders and great sports figures who have changed our world. These feelings arise just by seeing or hearing a person’s name. Everything you know, feel, and understand about this person is all centered on his or her name. The minute you see or hear the name, these feelings create a mental image of the person in your mind—it only takes a second to connect his or her strong qualities with this image.

What do you think of when you hear or see the name McDonalds? Fast ...

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