ABOUT THE AUTHORS

Tamara Adlin is the president of adlin, inc., a user experience strategy company in Seattle, Washington. Tamara’s focus is on...focus! She’s an expert at wrangling executive teams until they agree on a shared, crystal-clear, and prioritized set of key users and their goals; she believes that teams who can develop and stick with a solid focus on their users are in the best position to create really great products. She has tons of fun running workshops with executives, and then diving in to help teams who are working ‘in the trenches’ to design and develop great products. Tamara co-authored The Persona Lifecycle: Keeping People in Mind Throughout Product Design with John Pruitt, has been featured in several other books, and has ...

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