CHAPTER 2
The five phases of the persona lifecycle
CHAPTER OUTLINE
The Persona Lifecycle Encourages and Supports User-Centered Design
Phase 1. Persona Family Planning
Phase 2. Persona Conception and Gestation
Phase 3. Persona Birth and Maturation
Phase 5. Persona Lifetime Achievement, Reuse, and Retirement
INTRODUCTION
The persona lifecycle is a metaphoric framework that breaks the persona process into phases similar to those of human procreation and development. As shown in Figure 2.1, the five phases in this framework bring structure to the potentially complicated process of persona creation and highlight critical (yet often overlooked or ignored) aspects of persona use:
• Family planning—Before you ...
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